Capture seasonal revenue opportunities and keep sales moving when your team needs extra support.
Hospitality revenue doesn't arrive evenly throughout the year—and neither do sales-team needs.
I help hotels, restaurants, venues and other hospitality businesses generate new business, pursue seasonal opportunities and keep sales moving during vacancies, transitions and other periods when additional sales support is needed.
Revenue Opportunities Don’t Wait for Your Sales Team
Hospitality sales needs change throughout the year. A busy season approaches. Holiday inquiries begin. A salesperson leaves. Someone takes an extended leave. A property needs help filling specific dates. A new event space needs business. Or your team simply doesn’t have enough time to prospect while managing everything already coming in.
Those gaps can quickly become lost revenue.
I provide experienced hospitality sales support when and where it’s needed—helping businesses pursue seasonal opportunities, generate new leads, maintain sales momentum, and keep prospects and inquiries moving toward booked business.
When I Can Step In
You may not need another full-time salesperson. You may simply need experienced sales support at the right time.
Seasonal Sales Opportunities
Build business around holidays, weddings, corporate events, meetings, private dining, catering, group business and other high-opportunity periods.
Sales Vacancies & Interim Coverage
Keep prospecting, inquiries, follow-up and opportunities moving while a sales position is vacant or you search for the right permanent hire.
PTO & Leave Coverage
Maintain sales momentum during vacations, medical leaves, extended absences and other temporary gaps.
Need-Date & Slow-Period Sales
Target specific dates, dayparts or periods where your business needs additional demand instead of relying on broad discounting.
New Openings & Transitions
Support hospitality businesses during openings, renovations, ownership changes, management transitions, and other periods when maintaining sales momentum is critical.
Overflow Sales Support
Give your existing team additional capacity when prospecting, follow-up, proposals, RFPs or incoming opportunities exceed what they can reasonably manage.
What I Can Take Off Your Plate
I can step into the sales process where you need additional capacity—from finding new business to helping move existing opportunities toward a decision.
Find New Business
Research target accounts, identify qualified prospects, develop local and referral opportunities, reactivate dormant accounts, and prospect for new corporate, group, meeting, catering and private-event business.
Work the Pipeline
Follow up with prospects and inquiries, reconnect with opportunities that have gone quiet, qualify potential business, and keep next steps moving.
Support Proposals & Sales Activity
Assist with RFPs, proposals, sales outreach, account research, prospecting campaigns and other sales activity that requires additional capacity.
Target Specific Revenue Opportunities
Build focused sales efforts around need dates, seasonal opportunities, holidays, events, new revenue programs and periods where additional demand is needed.
Turn the Calendar Into a Sales Strategy
Hospitality businesses don't have the same sales opportunity every month. Demand changes with corporate buying cycles, travel patterns, holidays, local events, weddings, meetings, group movement, tourism, weather, community activity and the property's own need dates.
I look at the calendar as a revenue map—identifying where business should come from, where gaps are likely to occur, which customer segments should be targeted, and how early the sales effort needs to begin. Then I help put that strategy into action through targeted prospecting, account development, partnerships, reactivation and follow-up.
Identify Revenue Gaps Before They Become Empty Dates
Review need periods, booking patterns, day-of-week opportunities and upcoming calendar gaps to determine where proactive sales activity should be concentrated.
Build the Right Business for Each Selling Period
Determine which segments make sense for each opportunity—corporate accounts, meetings, groups, catering, private events, weddings, local organizations, transient business or other sources of revenue—and target accordingly.
Sell Ahead of the Buying Cycle
Work backward from holidays, meetings, events, travel periods and other demand opportunities so prospecting begins while customers are actually making decisions—not after competitors have already captured the business.
Find Opportunities Beyond the Obvious
Look beyond traditional seasonal events to local employers, associations, universities, sports, construction projects, government business, community calendars, tourism patterns, referral partners and other market-specific demand generators.
Sales Support Built Around What You Need
Every hospitality business has a different sales gap. Some need a focused prospecting push. Some need experienced coverage while a position is vacant. Others need help pursuing a specific revenue opportunity or additional capacity during a critical selling period.
Every engagement is built around your opportunity—not a predetermined package of services.
Focused Sales Project
Bring me in for a specific objective such as need-date business, dormant-account reactivation, a seasonal sales campaign, new-market prospecting, pipeline development or another defined revenue opportunity.
Interim & Fill-In Sales Support
I can step in during vacancies, PTO, leaves, transitions or other temporary gaps to help keep prospecting, follow-up, inquiries and active opportunities moving.
Ongoing Sales Support
For businesses that need additional sales capacity but aren't ready to add another full-time position, I can provide ongoing support focused on prospecting, business development, pipeline activity and revenue opportunities.
Your business isn't standard. Your sales support shouldn't be either. We start with where you need help & build the scope around it.
WHO I WORK WITH
Hotels • Restaurants • Resorts • Event Venues • Wineries • Breweries • Private Clubs • Catering Businesses • Hospitality Management Companies
I work with hospitality businesses that need experienced sales support, additional business development capacity, or a more proactive approach to finding revenue—whether the need lasts a few weeks, a season, or longer.
I can work alongside an existing sales team, support an owner or general manager handling sales themselves, or step into a business where there is currently no dedicated salesperson in place.
Experience Behind the Sales Strategy
I’ve spent more than a decade in director-level hospitality sales, prospecting for new business, building pipelines from zero, developing accounts, and converting corporate, group, catering and private-event opportunities into revenue.
But my experience doesn’t stop when the contract is signed. I’ve also built and operated catering and private-event programs, managed hospitality operations, and worked across multiple properties, brands and markets through openings, renovations and transitions.
That means I understand both how to win the business—and what it takes operationally to deliver what was sold.
When I step in to support your business, you’re getting someone who can identify an opportunity, find the right prospects, start the conversation and help move the business forward—not simply hand you a list of recommendations.
Every hospitality business reaches moments when additional sales capacity can make a measurable difference.
Let's talk about where your business is today—and whether bringing me in for a focused project, interim support or business development initiative makes sense.
20-minute conversation • No preparation required